Il Viale | Visual identity

In the style of a Roman trattoria, Il Viale is a vivacious, gregarious and bursting with warmth restaurant. The food is traditional Italian: Authentic, simple and made with love. The owner and chef Paolo Pinci – with a classic chef mustache and hat – was the natural inspiration from the logo.

This visual identity came from the heart, as Paolo was my mentor during my first few years in Australia. I wrote about the story on medium 👇